January often comes with a familiar pressure: new year, new strategy, more content, more visibility. But for many independent brands, the challenge in 2026 isn’t doing more. It’s being seen more clearly. Visibility has become crowded, fragmented and increasingly noisy. Audiences are selective, algorithms are unpredictable, and attention is harder to hold. The brands thatContinueContinue reading “New Year, New Visibility: A More Thoughtful Way to Be Seen in 2026”
Tag Archives: Content Strategy
What Independent Brands Got Right in 2025 (and What They Missed)
2025 was a noisy year for brands. More platforms. More content. More pressure to show up everywhere, all the time. At the same time, audiences became more selective — quicker to scroll past, slower to trust, and far more attuned to what felt genuine versus what felt forced. For independent brands in particular, this createdContinueContinue reading “What Independent Brands Got Right in 2025 (and What They Missed)”
The Culture Edit 